I'm Carla, a purposeful pivot expert and life coach for women in the messy middle of midlife. I help you reclaim who you are beyond roles, responsibilities and imposed expectation. Whether you're facing an empty nest transition, questioning your career path or searching for more purpose and meaning, I guide you toward the bold choices that honor who you're becoming in this season of life.
Years ago, while browsing the aisles in a cute gift shop, I came across a tea towel printed with the saying "When something goes wrong in your life, just yell PLOT TWIST and move on." I immediately adopted it as a fun rally cry (aka coping mechanism) for when life's circumstances threw me for a loop. It has since evolved into more of a personal philosophy -- one that embraces rather than fears change.
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This mindset shift is powerful for women in midlife. Instead of viewing transitions as setbacks, we can see them as exciting new chapters in our story. We are not just characters reacting to life's events. We are the authors. We hold the pen and have the power to own our narrative. At every crossroads, we remain at choice -- able to decide how we respond, what meaning we assign and which direction we'll take next.
This is the essence of a purposeful pivot -- recognizing that change isn't something that happens to us, but something we can actively shape and direct. And as a Certified Professional Coach and Energy Leadership Index Master Practitioner, I help you take back the pen and write your most fulfilling next chapter.
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If you're ready to transform uncertainty into clarity and turn your desire for authentic change into action, let's talk. I'm here to help you leverage your inner wisdom and resources to navigate the messy middle of midlife -- from career changes and empty nest transitions to reconnecting with your own magic and purpose. With warmth, curiosity, humor and a firm yet nurturing style, I am an uncompromising partner who empowers you to gain clarity on your aspirations, develop unshakeable confidence and the courage to make powerful choices that create success on YOUR terms.
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Your first chapters were written with borrowed ink -- ideas and values passed down or picked up along the way. Midlife is when you finally get to write with your own hand, using the wisdom you've earned to craft a story that feels like home.
HOW WOULD IT FEEL TO CLOSE THE GAP BETWEEN WHAT YOUR LIFE LOOKS ON PAPER AND HOW IT FEELS IN PRACTICE?
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You've built the career, met the milestones, and done everything 'right.' Yet something fundamental is missing in midlife. You may not be able to put your finger on what that 'something' is, but you know there must be more to this chapter of life.
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Maybe you're tired of endlessly contemplating change without taking action. Perhaps it's becoming more evident that your daily choices no longer reflect the woman you've become. Or maybe, like many women reinventing midlife, you've lost sight of your boundaries in the pursuit of success.
As they say, the only constant in life is change. And yet, so many of us are at a loss when we reach a crossroads. We feel stuck, paralyzed by fear of failure, consumed by guilt and haunted by imposter syndrome that whispers "who are you to want more?"
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This inner conflict between achievement and authentic fulfillment doesn't have to be your story. Your decisions determine your next chapter and I'm here to show you what's possible when your core values and conscious choices finally align.
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My holistic inside/out coaching approach helps you transform doubt and uncertainty into clarity and confidence, guiding you through strategic and purposeful pivots that close the gap between your outer success and your inner truth - without having to start from scratch.
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Whether you're navigating an empty nest transition, feeling that inner nudge that it's time for a midlife career change or simply wanting to live more authentically, I'm here to walk alongside you.
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The opportunity? A chance to rediscover who you are beyond the guard rails of your current roles and limiting beliefs; to create a vision that lights you up and to feel seen, heard and empowered to take inspired action that brings joy in this new season!
A PURPOSEFUL PIVOT IS MORE THAN JUST A FUN ALLITERATION. IT'S A TRANSFORMATIVE COACHING APPROACH TO THRIVING IN MIDLIFE AND NAVIGATING CHANGE WITH CONFIDENCE.
We begin with clarity, but go well beyond to create true transformation with proven tools, skills and mindset strategies that have lasting impact beyond our engagement. I help women in their prime close the gap between success and satisfaction by:
​ Moving you from endless rumination to decisive action
Realigning your daily choices with your evolved values
Designing boundaries that protect what matters most
Making bold, strategic pivots towards genuine fulfillment​​​
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Life isn't linear. I've personally navigated more than 6 major life transitions, 7 moves across 6 cities and 3 states, and 4 unique career pivots. I bring both professional coaching expertise and lived experience to our partnership. I understand the complexities of midlife transformation, the weight of expectations and the courage it takes to pivot when others expect you to stay the course. Taking up space unapologetically and navigating life's plot twists with meaning and purpose has made all the difference for me, and it's why I'm so passionate about guiding women through midlife career and priority changes and empty nest transitions.
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​​Ready to stop settling for what is and begin exploring what could be? Let's transform those recurring thoughts about 'something more' into tangible steps towards an authentic life you're genuinely excited to live...starting NOW!
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© Carla Greengrass